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Webinar Workflow
Practical guide

Webinar Marketing.

Webinar marketing is a system: promise, registration, attendance, participation, next step and follow-up.

Choosing webinar software?Start with your event format, integration needs, audience size and follow-up workflow. Then compare products at the configuration you actually need.
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Lead with a specific promise

Make the audience and outcome obvious in the title and registration copy.

Reduce registration friction

Ask only for information that changes the experience or follow-up.

Promote where intent exists

Use owned email, partners, relevant communities and paid distribution when the economics make sense.

Design reminders for attendance

Confirm immediately, remind at useful intervals and make the join path obvious.

Follow up by behavior

Attendees, no-shows and highly engaged participants should not automatically receive the same message.

For the software layer, see our webinar software guide. If you are already evaluating Demio, read the Demio review.

See if Demio fits your webinar workflow

Review the current plans and validate your real event workflow during the trial.

Try Demio

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Affiliate disclosure: Webinar Workflow may earn a commission from qualifying referrals. We do not claim firsthand testing unless explicitly stated.