Segment first
At minimum, separate attendees from no-shows. When useful and supported, distinguish highly engaged attendees from passive viewers.
Send the promised assets
Replay, slides, templates or resources should arrive when you said they would.
Use one primary next step
Choose the most relevant action: reply, trial, demo, guide or another event. Too many competing CTAs reduce clarity.
Keep nurturing useful
If someone is not ready for a commercial step, continue with content that helps them solve the underlying problem.
Related guides: webinar marketing, analytics, automated webinars and software selection.
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