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Webinar Workflow
Webinar operations guide

Webinar Email Sequence.

A webinar email sequence should reduce uncertainty before the event and make the next step clear afterward.

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Confirmation

Restate the date, time zone, topic and join/calendar information immediately after registration.

Reminders

Use reminders close enough to the event to be useful. Emphasize the value of attending rather than sending only countdown messages.

Post-event attendee email

Summarize the useful takeaway, provide promised resources and offer one logical next step.

No-show email

Make the replay or alternative learning path easy to access without pretending the person attended.

Related guides: webinar marketing, analytics, automated webinars and software selection.

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